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The bank was established in 1812 with the intention to give the financial services in New York. The bank has now broken the set boundaries with the benefits enjoyed across the world today. The bank today is a world brand that offers tailor-made services for all its clients spread all over the world.
The bank has seen great evolution since its establishment and now offers some of the best services. Some of the sectors that the bank has done perfectly well include, commercial loans, credit cards, and mortgages. The bank today is no longer limited to service provision in New York but instead has branches across 19 countries that offers great financial services. The bank classified as a world brand with over 2649 branches that are spread across offering services to fulfill the vision of the bank.
The establishment of the bank is now clear evidence since the majority of the people have adopted the services that the bank offers. The bank has invested heavily in technology making it integrate smoothly with most of the other banks across the world. This has enhanced automation and this has made the credit cards provided by the banks usable across the world.
The bank has also come out strongly to give a new experience always to all the customers. It has been ahead of many competitors in the market in terms of innovation and product design. Today anybody who wishes to consider any international business with major transition must consider Citi bank nearby as the main option.
Citi bank has expanded its services through different means to gain acceptance into different markets. Acquisition of other banks and re-branding is one of the major strategies that the banks have continually put in place to grow their muscles. Other SCR roles that the bank has played.
As a way of giving back to society, the bank has invested in different sectors to touch the lives of different people. They are directly involved in the construction of the Citi field that majorly supports the basketball club of New York Mets and the tennis champions Washington Open. Rugby union of Australia also enjoy full sponsorship of the bank in 2001 a deal that extended for three years.
The banks have received major awards for the good work that is done and is considered as a truly global bank. It was rewarded as the best bank in cash management in 2009 by the Euromoney magazine. The Global Finance magazine also awarded the bank as the best bank in internet banking when considering corporate clients, especially in the Czech Republic.
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