The year 2004 saw Abbey National plc being acquired by Banco Santander, S.A. Following this, the bank saw further expansion as Bradford and Bingley Saving Business, as well as their branches, were further acquired by the firm. 2016 saw a pivotal growth in the technical outface of the bank as they moved towards a customer experience that was launched the omnichannel Investment Hub, giving a momentum to an end-to-end digital process that clients could use to apply for mortgages.
This was followed by NEOCRM in 2017, which is a wonderful way to engage customers. Through the NEOCRM, the bank offered customers the facility to engage with them through any channel or device and pick up where and when a conversation was interrupted.
Today, a leading player in the space of commercial and retail banking in the UK, Santander Bank in your area is known for their commitment to their values and their strong CRM policies. Today with a force of more than 806 branches and around 64 Business Centres to cater to the corporate world, the bank has a seamless method of business, wherever the customers are based within the country. It also provides the country with a great opportunity for employment with a workforce that is estimated at around 20,000 employees.
Every organization has a motto… a set of priorities that form the base of their policies and corporate decisions. For Santander Bank near you, these are mainly related to four different though linked areas. These are the bank’s customers, their shareholders, the people, and lastly, the communities that they influence.
Santander Bank prioritizes their customers. This helps them to grow through customer loyalty and in turn, helps them to gain a good market share. This is influenced by the very effective way in which they help to deliver an operational and digital experience of excellence.
Like any other organization, the shareholders are of course, very important for the growth of the Santander Bank. One of the areas that the bank focusses on is to make sure that they can achieve a steady and growth and a measurable profit that can together help to build up a strong balance sheet and help consolidate the bank’s dominance on the market.
The people are the backbone of the Santander Bank. They emulate the values of the bank through their behavior which in turn help to forge better alliances and a sense of loyalty with the bank’s customers.
Giving back, reskilling, and support plays a pivotal part in the growth of Santander Bank, which in turn translates to the enriching of their skills, as well as their ability to innovate and gain knowledge.
It is through these mottos and policies that Santander Bank can live up to the trust of its customers, helping them find a financial friend when they need to support the most!
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