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Sheng Siong Supermarket, born and bred in Singapore, was founded in 1985 by the Lim bros (Mr Lim Hock Eng, Mr Lim Hock Chee and also Mr Lim Hock Leng). Prior to this, the Lim brothers were assisting at their papa's pig ranch in Punggol. Because of an over-supply circumstance, Mr Lim Hock Chee and also his partner leased a delay at one of the now-defunct supermarket stores in Ang Mo Kio (BLK 122 Ang Mo Kio Ave 3) to sell cooled pork.
Simply when the couple handled to remove the excess supply, their shopkeeper (the supermarket chain) encountered economic issues as well as put up the numerous stores available to existing renters or various other market gamers, consisting of the one where Mr Lim Hock Chee, as well as his other half, was running the pork delay.
With the government phasing out pig farms, and with seed capital from their daddy, Mr Lim Kim Siong, the Lim bros started as well as ventured right into the retail business by taking control of the store at BLK 122. The original shop continues to be functional today, as well as this is the story of just how Sheng Siong began.
Sheng Siong is a chain of grocery stores in Singapore founded by Mr Lim Hock Chee and also his 2 brothers, Mr Lim Hock Eng and also Mr Lim Hock Leng. Mr Lim Hock Chee is also the existing CEO of Sheng Siong.
The Lim household relocated to one more ranch in Punggol in the 1970s. Years later, the ranch experienced an excess supply of pigs, hence Lim Hock Chee and his wife rented out a small section within a Savewell arrangement shop in Ang Mo Kio to market the cooled pork from their pig farm in 1984. In 1985, complying with the move to phase out pig farming by the Singapore Government, the Lim siblings ventured right into the retail organization by releasing Sheng Siong's foremost operation in a single shophouse system, along with ex-Savewell supervisory personnel. Sheng Siong has considered that evolved into a chain of 37 shops, mostly grocery stores, in Singapore.
From our simple origins starting as a tiny provision shop in Ang Mo Kio, the closeby Sheng Siong has expanded to become one of Singapore's top sellers, with over 60 shops island-wide today. Sheng Siong is likewise noted on the Mainboard of the Singapore Exchange considering that 2011.
Sheng Siong close to your retailers is largely located in the heartlands of Singapore. They are developed to provide consumers with both "wet and also completely dry" shopping alternatives. These include a wide array of live, fresh, and chilled fruit and vegetables, such as seafood, meat, fruits, and vegetables, along with processed, packaged, and protected foodstuff as well as basic goods such as toiletries and necessary family items.
Over the past years, Sheng Siong has started developing a choice of house brands to provide its customers with top-quality choices of nationwide brands at considerable financial savings. To date, Sheng Siong has more than 1,200 items under 18 house brands, ranging from food to paper items. These items are developed with an essential concentration on safety, quality, wellness and also nourishment, and value for money.
As one of the most inexpensive supermarkets in Singapore, Sheng Siong stays committed to giving its consumers safe and also high-quality items that are value for money as well as exceptional service.
The shop originally focused on providing a variety of no-frills items and also raised sales by accepting lower earnings margins. Other cost-saving procedures included utilizing less staff as well as staying clear of the use of internal plastic bags.
Sheng Siong currently has 65 electrical outlets in Singapore. Supermarket driver Sheng Siong is intending to open up 3 to 5 shops annually in the following 3 to five years.
Sheng Siong has actually been awarded the top 500 retail business in 2007 and became the third-largest merchant in Singapore.
The supermarket chain has additionally released its own television variety program named "The Sheng Siong Program" on Channel 8 (first premiered on 13 Might 2007) and also "Sheng Siong Live!" on Suria (because 2009) program in Singapore, normally on weekends throughout prime time. "The Sheng Siong Show" is hosted by Dasmond Koh as well as Kym Ng, and both shows aim to produce promotion and also sales promotion for Sheng Siong. Check out our homepage for more locations near you.